Why AI Won't Replace An Expert Coach Anytime Soon

Andy Nicol

Human coaching and Artificial Intelligence (AI) coaching represent two distinct approaches to personal and professional development, each with unique advantages and limitations.

Human Coaching is characterised by personalised, empathetic interactions that can adapt to the nuances of individual experiences.


A human coach brings emotional intelligence, the ability to understand complex emotional states, and the capacity to build deep, trust-based relationships. These qualities allow human coaches to provide tailored feedback, intuitive insights, and motivational support that is difficult to replicate with technology.


Furthermore, human coaches can navigate ambiguous situations and ethical considerations with a level of discernment and sensitivity that AI currently lacks.


The richness of human interaction, the ability to share personal anecdotes, and the potential for dynamic, real-time adaptation to a coachee’s evolving needs are significant advantages of human coaching.



AI Coaching leverages advanced algorithms, data analytics, and machine learning to provide coaching at scale.


It offers several advantages, including accessibility, consistency, and the ability to process and analyse vast amounts of data quickly. AI coaches can provide immediate feedback and are available 24/7, making them a convenient option for individuals with tight schedules.


Additionally, AI can identify patterns and trends in a coachee’s behaviour or performance that might be overlooked by a human coach, providing data-driven insights that can enhance decision-making and goal-setting. 



While AI Coaching excels in scalability, consistency and data-driven insights, it lacks the emotional depth, intuition and ethical judgment inherent in Human Coaching.


On the other hand, Human Coaching, with its personalised and empathetic approach, can address the emotional and psychological aspects of coaching more effectively but maybe limited by availability and cost.


The main difference is that humans can bring Emotional Intelligence into the mix; Artificial Intelligence cannot.


Maybe Emotional Intelligence becomes Human Intelligence and the question should be;


“Is HI more effective in coaching than AI?”

Unlocking The Power of H.I. Through Coaching

ABSTRACT believe that Coaching must be available for professionals at all levels of business - not just an executive elite!


That's why we've developed The Coaching Hub - a standardised, time-bounded coaching solution that is affordable and accessible for all mainstream personnel, and can be completed fully remotely within just 16 weeks!


Our evaluative allocation process perfectly matches an ABSTRACT accredited Coach to every Coachee; ensuring they bring a wealth of experience, knowledge and human intelligence to coaching delegates.


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