Sales

Excellence

Programme

ABSTRACT Client Case Study

Contract Date:

November 2025 to Present


Programme Size:

100 Delegates


Delivery Locations:

New York, San Francisco, London, Zurich, Singapore, Sydney


Delivery Style:

Face-To-Face, Virtual

Sales

Excellence

Programme

ABSTRACT Client Case Study


Contract Date:

November 2025 to Present


Programme Size:

100 Delegates


Delivery Locations:

New York, San Francisco, London,
Zurich, Singapore, Sydney


Delivery Style:

Face-To-Face, Virtual

The Client's

Problem to Solve

Our client is a globally recognised financial services organisation, renowned for their deep technical expertise and strong client relationships. The opportunity was to strengthen the commercial confidence of client-facing colleagues.


Leaders wanted teams to have greater impact in client conversations, identify more opportunities for growth and build stronger relationships across complex stakeholder groups.


The ambition was simple: help talented specialists become trusted commercial partners.

100+

Delegates

2

Global Business Units

ABSTRACT's

Analysis

We conducted a global Learning Needs Analysis through stakeholder interviews and focus groups.


What we found was not a knowledge gap.
It was a consistency challenge.


Teams demonstrated high levels of expertise, but approaches to client engagement, influencing and business development varied across the organisation.


There was a clear opportunity to create a more unified commercial approach and build greater confidence in value-based conversations.

Programme

Delivery

Approach

We designed a blended learning journey combining face-to-face workshops with virtual learning sessions.


The programme focused on practical commercial skills including consultative selling, stakeholder management, influencing, strategic relationship building, storytelling and negotiation.


Every session used real business scenarios to ensure learning was immediately relevant and applicable. 


Virtual sessions between workshops reinforced learning, shared best practice and maintained momentum.

Evaluation

The programme has generated strong engagement across multiple regions.


Delegates regularly share examples of applying the learning to client conversations, stakeholder engagement and business development opportunities.


These success stories are now being shared more widely across the business:

Listitem
  • Increased confidence to close more deals.
  • Conversations with greater clarity, stronger structure and a clearer focus on creating value for clients.
  • Business income increased by 19% in 2026.

Average

Delegate

Feedback Score

Skills

Application

Rate

Read More ABSTRACT Case Studies

Sales Improvement

Read More

Sales Leadership

Read More

You As A Manager

Read More

Sales Improvement

Read More