The Client's
Problem to Solve
Our client is a globally recognised financial services organisation, renowned for their deep technical expertise and strong client relationships. The opportunity was to strengthen the commercial confidence of client-facing colleagues.
Leaders wanted teams to have greater impact in client conversations, identify more opportunities for growth and build stronger relationships across complex stakeholder groups.
The ambition was simple: help talented specialists become trusted commercial partners.
100+
Delegates
2
Global Business Units
ABSTRACT's
Analysis
We conducted a global Learning Needs Analysis through stakeholder interviews and focus groups.
What we found was not a knowledge gap.
It was a consistency challenge.
Teams demonstrated high levels of expertise, but approaches to client engagement, influencing and business development varied across the organisation.
There was a clear opportunity to create a more unified commercial approach and build greater confidence in value-based conversations.
Programme
Delivery
Approach
We designed a blended learning journey combining face-to-face workshops with virtual learning sessions.
The programme focused on practical commercial skills including consultative selling, stakeholder management, influencing, strategic relationship building, storytelling and negotiation.
Every session used real business scenarios to ensure learning was immediately relevant and applicable.
Virtual sessions between workshops reinforced learning, shared best practice and maintained momentum.
Evaluation
The programme has generated strong engagement across multiple regions.
Delegates regularly share examples of applying the learning to client conversations, stakeholder engagement and business development opportunities.
These success stories are now being shared more widely across the business:
- Increased confidence to close more deals.
- Conversations with greater clarity, stronger structure and a clearer focus on creating value for clients.
- Business income increased by 19% in 2026.
Average
Delegate
Feedback Score
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